Transparent Pricing
No hidden charges, no surprises. What you see is exactly what you pay — simple, honest, and fair.
Digital Solutions for Medical Aestheticians
From Clinic to Click
Web Aesthetic is a specialist web design agency for medical aesthetics clinics in the UK. We provide website design, brand identity, and SEO services with transparent pricing — starting from £295 — expert-led collaboration sessions, and ongoing aftercare, designed by a doctor in aesthetics and built by an experienced software engineer.
Transparent Pricing
Expert-Led Sessions
Aftercare Included
Why Us
Why Web Aesthetic?
We built this agency specifically for medical aesthetics practitioners — because we know how different your world is from a typical business.
Web Aesthetic is a UK-based web design and SEO agency built exclusively for medical aesthetics clinics. Founded by Dr Gemma Wormwell (a practising doctor in cosmetic dermatology) and James Wormwell (a software engineer with 15+ years of experience), we combine deep medical industry knowledge with technical expertise to create websites that attract and convert patients — with full understanding of the regulatory landscape clinics operate in.
Flexible Meetings
Sessions scheduled outside clinic hours to fit around your practice, your patients, and your life.
No Jargon
Gemma translates both medical and technical terminology into plain, plain English — so you always know what's happening.
Training & Aftercare Included
Ongoing support after every project so you're never left behind. We're invested in your long-term success.
Detailed Records
Notes and video recordings of every meeting kept for your reference — revisit any session whenever you need.
Pricing
Simple, Transparent Pricing
No hidden fees. No surprises. Just expert work.
Packages starting from £295
Brand Design
A complete visual identity for your practice — logo, colours, typography, and a style guide you own and can use everywhere.
£295
- Logo & Visual Identity
- Style Guide
- Typography
- Colour Palette
- Expert Led Design Sessions
Most Popular
Web Design(Core)
A beautiful, professional 5-page website built for your clinic — with collaboration sessions, socials integration, and 1 month of aftercare included.
£895
- Tailored Requirements Gathering
- 5 Pages
- Socials Integration
- 3 Collaboration Sessions
- 1 Month Aftercare
SEO/AEO Enablement
Get found by the right patients at the right time — full SEO audit, tailored action plan, enablement sessions, and 3 months of aftercare.
£1,395
- SEO Audit & Report
- 5 Enablement Sessions
- Optimisation Action Plan
- 3 Months Aftercare
Ready to get started?
Bespoke Solutions
Need something custom? Every practice is different. Get in touch to discuss a tailored solution that fits your exact requirements — we're always happy to talk through what you need.
“I can't recommend Gemma & James enough. Having someone who understands the workings of a website and also has knowledge in aesthetics is crucial and this lovely duo have just that!”
Dr Nabila Parekh
Moreton Aesthetics
Our Work
Built for the Best
Real sites, real clinics — designed and built by Web Aesthetic.
And many more growing practices across the UK
The Team
Meet the Team
A doctor and an engineer — uniquely placed to understand your world.
Dr Gemma Wormwell
Doctor in Cosmetic Dermatology & Medical Aesthetics
Studied medicine for 9 years, graduating in 2015 before specialising in Aesthetic Medicine in 2018. In 2022, Gemma opened Skinvestment clinic and discovered a passion for web development after building her own clinic website — bringing a unique perspective to digital work in the aesthetics industry.
Connect on LinkedIn
James Wormwell
DevSecOps / Software Engineer / Web Developer
With 15+ years of experience in software engineering and DevSecOps, James has delivered projects for industry leaders including Arm, Jaguar Land Rover, and IBM. He brings enterprise-grade technical expertise to every Web Aesthetic project.
Connect on LinkedInContact
Get In Touch
Ready to elevate your digital presence? We'd love to hear from you.
Let's Start Something Beautiful
Whether you're starting from scratch or looking to improve your existing digital presence, we're here to help. Our process is collaborative, jargon-free, and completely tailored to your practice.
We typically respond within one business day. Initial consultations are free — no pressure, no obligation.
Email us directly
info@webaesthetic.co.ukFAQ
Frequently Asked Questions
Everything you need to know about working with Web Aesthetic.
- Website costs for aesthetics clinics start from £295. Web Aesthetic offers three transparent packages: Brand Design at £295 (logo, style guide, typography, colour palette), Web Design Core at £895 (5-page website, socials integration, 3 collaboration sessions, 1 month aftercare), and SEO/AEO Enablement at £1,395 (full audit, enablement sessions, optimisation action plan, 3 months aftercare). Bespoke packages are also available for practices with more complex requirements — get in touch to discuss.
- Medical aesthetics websites require a designer who understands both clinical compliance and patient psychology. Key considerations include ASA advertising restrictions on cosmetic procedures, CQC registration requirements, before-and-after image guidelines, and the specific language patients use when searching for treatments. A generalist agency rarely understands these constraints — which can lead to non-compliant content or websites that fail to attract the right patients.
- The Web Design Core package (£895) includes tailored requirements gathering to scope your project, a 5-page professional website, social media profile integration, 3 expert-led collaboration sessions (recorded for your reference), and 1 month of aftercare support after launch. The website is built around your clinic's specific brand and patient journey — not a generic template.
- Yes. The SEO/AEO Enablement package (£1,395) is purpose-built for medical aesthetics clinics. It includes a comprehensive SEO audit and written report, 5 enablement sessions that walk you through optimisation strategies, a bespoke action plan tailored to your local area and treatment menu, and 3 months of aftercare support. All sessions are recorded so you can revisit them at any time.
- A typical aesthetics clinic website takes 2–4 weeks from kickoff to launch, depending on how quickly content and assets are ready. The process is structured around 3 collaboration sessions — requirements gathering, design review, and pre-launch walkthrough — all scheduled outside clinic hours to fit around your practice.
- Yes. Training is built into the aftercare phase of every project. All collaboration sessions are recorded so you can revisit any training at any time. We make sure you're fully confident managing your own content before we consider the project complete.
- Web Aesthetic is co-founded by Dr Gemma Wormwell, a practising doctor in cosmetic dermatology, and James Wormwell, a software engineer with over 15 years of experience. This combination is unique: Gemma brings first-hand understanding of the medical aesthetics world — CQC, ASA, patient care, treatment terminology — while James delivers technically excellent, modern websites. Medical aesthetics is our entire focus, not a niche we occasionally work in.